Site #1.
So, it was pretty awful. You can tell by the screenshot below. The site was down for a day and 1/2. I even mentioned that in the previous post:
November will likely under-perform because the site was down for 1.5 days. But, we’ll see.
So, why’s the site underperforming so consistently? Post after post has “site #1s down a little.” Well, server problems. I think the slow loads and 504 errors whenever I made a post impacted my rankings. And besides, who wants to access a slow site, right?
Luckily, that’ll get an upgrade real soon.
Goal wise? I did 3 out of 4 articles. Fail. November is pretty tough work-wise although I could’ve definitely mustered in a 4th.
Site #2
Only 1 article done. Jeez. But with the work schedule, it’s kind of expected.
At least the site is up a bit.
Persisting (Useful) Thoughts
These failed goals do highlight 2 points though:
- Things were done. Work was done. Maybe I didn’t get as far as I wanted, but I definitely pushed the needle.
- One could always do better. Realistically speaking, 4 articles a month is a joke because you have other sites whipping up content every 2 days or less. With tons of writers on staff.
I think it’s important to be able to keep both sides – contradicting thoughts – in mind.
Books I’m reading
I sidelined “The Laws of Human Nature” book in favor of “How to Write a Good Advertisement” by Victor Schwab. Very good book on copywriting. Anyone that puts the pen to the paper (or the text to the screen) for a living would gain from reading this.
Originally published in 1942. Which might make you think: “well, hurr durr, the world has changed. Things are different. Look at (insert example of advertisement).” Wrong, dingleberry. Technology may change but human nature has not.
Once I’m done, I think I’ll add it to my list here: https://www.yurblog.com/marketing/best-copywriting-books/
Anyway, goals for December?
- As usual, 4 articles per.
- Get aWeber up and running.
- Get enough sleep.
