What up blog!
June 2018 was not particularly productive… as I hoped it’d be.
Why? Catching up with social life. Internet down for a week. These things took up my time. But, that doesn’t mean we slow down.
You need to put in work anyway. Even bad work.
Website Stuff / Affiliate Stuff
4 articles published. Beats May’s 3 posts. I also realize that writing about how much traffic or hits those got is pointless. SEO is a long term game. It’s more about how much they accrue in the long run.
So, here are the month-on-month numbers, comparing May to June. Unique page views up by 6,000.
– Goal-wise, I’m in the area of hitting 50 confirmed accounts a day. Sometimes just below, like 48. Then weekends plunge to the 30s. I’m not sure if I’m there yet.
3 articles published as compared to last month’s 1.
Looks like my brain caught on and told me “hey! publish more there.” And there we go, that I did. See? That’s the power of writing down your goals, progress and things done. You start noticing what you’re not doing enough of. And then you do more of that.
– Goal-wise, still not hitting 5 confirmed accounts a day. 2 on occasion.
And the traffic?
Unique page-views up by a dinky 300. Up but not up enough.
And the reasons for slow traffic growth (and not hitting the goal) are understandable.
- 1) The site is young so it won’t rank high.
- 2) It needs more content to start ranking.
- And 3), I picked some weak niches.
The last point is the most important point. It goes to show you – if you have an undesirable offer, you won’t sell it to anyone. Some things sell better than others. Nike kicks sell better than Skechers. Pizza outsells Broccoli. Or, in my case, no-one cares enough to search for it.
And having said that, what do we do now? We aim for some hotter niches. See? Done.
And indeed I’m doing that.
Another experiment I’m trying is: having different writers write articles for the same topic. Then, I place those 2 articles onto sites #1 and #2. Technically, it’s not duplicate content because the writers end up writing differently. The goal? See if I can rank both and have them compete against each other. Why? If google searcher doesn’t pick site #1, he’ll pick #2 and that’s a win-win!
Books I’m reading
Last time, I mentioned the book “Getting Everything You Can Out of All You’ve Got.” Progress? Ha! Maybe 1 or 2 chapters left. It’s full of tactics but a dense read. That and said tactics are not immediately applicable (well, arguably they can be but I’m not exercising them).
It’s like reading a book on acting when you’re not an actor. Seems fun and insightful but too distant in terms of things you can pull away and do right now.
Anyway, I’ll come back to it eventually.
On the other hand, I copped a kindle and am going in on these two:
On the Elon front, I love biographies like this. Why? It’s similar to what I’ve felt when reading Steve Jobs’ and Arnold Schwarznegger’s biographies. As pumped as I get from learning about them, the best part is... I get tired of reading and get more interested in doing. Doing is good. That’s how things get done.
The Discipline one, I got because I read and enjoyed the author’s other book: Extreme Ownership: How U.S. Navy SEALs Lead and Win. In fact, I ought to do an article on this one with key takeaways.
Persisting (Helpful) Thoughts of June 2018
1) The rolling snowball principle.
I’ve always seen “progress” as a rolling snowball. Let me explain. Picture you’re rolling one down a hill. What happens? It gets bigger and bigger because it accumulates snow as it goes. That’s progress.
Now, let’s make it more complex. To reach a goal, you need to put in time (to roll the snowball). So, the sooner you start rolling, the better. Because if you started last year, you have a big a** snowball as opposed to someone that’s started a month ago.
So, what this means is… it’s important to get started sooner than later.
Now, let’s take a look at the flipside. Anytime you don’t roll the snowball (or put in work), you lose progress. Snow melts.
Let’s say you have 2 snowballs rolling. Every day that you roll, the progress compounds upon itself. Skip a day and look:
|Days||Snowball #1||Snowball #2|
|Day 1||You roll it and it gets a little bigger – 3 inches in diameter.||
You roll it and it gets a little bigger – 3 inches in diameter.
|Day 2||You roll it – now 3.2 inches in diameter||
You roll it – now 3.2 inches in diameter
|Day 3||You skip this day.||
You roll it – now 3.4 inches in diameter
|Day 4||You roll it – now it’s 3.4 inches in diameter.||
You roll it – now 3.6 inches in diameter
Because the 1st one skipped day 3, it will never reach as much as it could have if it didn’t.
And it’s not even about comparing snowball #1 and #2 anymore. It’s the fact that, each day’s progress is built upon the prior day’s. Miss one day and you miss a whole future.
Now, I’m not telling you to not take days off. This is just how I see things.
Anyway, that’s what I find motivating – that progress – that rolling. Every time I’m at it, I know I’m adding another layer of snow. Any time, I’m NOT at it, I know I’m losing it.
Very applicable to gym, life and website stuff.
2) Books need checklists or cheat-sheets at the end.
This idea came to me while reading that “Getting Everything You Can” book. Each chapter ends with “action items.” Hell, if I had a list of action items in the back of every chapter of every book I’ve read, I’d probably apply and remember more.
I read a lot of copywriting and marketing books. And while going through them, I pick up things to practice, drill, re-write 10 times over, just to get things embedded. And these books normally don’t come with such “action items” like “go do this 5x” and “do that.”
It’d be nice if they did.
Maybe I’d pay money for that too.
3) Put in bad work.
One issue among creative types is that they don’t want to do bad work. Pff. Pffffff. Pfff-hahaha.
But doing bad work is important. It’s how you get that snowball rolling. So, whether it’s just going to the gym for a meager 30 minutes (instead of the desired hour), drawing a terrible picture, or writing up a terrible article, it’s still good enough.
The brain is like a car engine. It needs to warm up. And you warm up by doing work – any work. You won’t ever start or continue without doing bad work. Put in bad work. Good work will come later.
4. Some things should be automatic by now.
Think about it.
You running to the toilet is automatic.
Your teeth brushing is automatic.
You don’t give much thought there.
How many more times do you need a lesson in “putting in bad work?” I don’t. Or a lesson in staying motivated? Or re-learn some other wise saying for the 100th time?
At some point, these things need to be automatic. At some point, you’re wasting time thinking about them. Because you should be spending time thinking of bigger things.
So, every now and then, I find myself re-thinking old things. Things that should’ve been applied and forgotten, not re-examined because it’s easy to be lazy and do that without actually applying them.
And that’s where this idea comes back in to save the day: this should be automatic by now.
Goals for JULY 2018
Oh yea, I should set some goals for July.
– Affiliate Marketing book all in Japanese: do 1 page a day.
– 6 articles for site #1, 4 for site #2, and a book-related article for this site.
Can I do it?