He was the inspiration behind the TV show, “Mad Men.” He was considered the father of advertising. He was an immigrant. A Scotsman in the United States, competing with American agencies, and he succeeded at it too. And this is his book. If you’re in marketing or advertising, this will be an insightful read. Especially…
Author: Yurblog
On Doing Bad/Fast Work & The Progress of Time
The fun part of having my own blog is getting to write about thoughts in great length. So, here are my thoughts on the value of doing “bad work.” In fact, this article is an example of bad work. But that’s okay. You’ll find out why. So, bad work. You’ll often hear someone say… “But,…
How to Learn Copywriting Online. For Beginners!
So, you want to learn copywriting online. Well, the bad news is… I will not be your personal teacher. I have no products or courses to sell to you. The good news? You can learn copywriting online and become “average” at it – on your own. Average is good enough if you’re just starting out…
Best Marketing Emails & Lessons to Learn
You know what the best marketing emails are? Well, you can’t know. Why? Only people that have the metrics and know their opens, clicks and sales know which emails are best. So, any blog or article showing off why this email and that email are so great are likely very, very, very off base. It’s…
7+ Arbitrary Reasons Why Improv Acting is Good for “Your Life”
This blog was meant to be a business and marketing type of blog. But you know, it can’t be a blog without me writing about things I like. And especially in its infancy – where I have 0 readers and 0 expectations to uphold, right? So today, I want to talk about Improv Acting… and…
Goals for January 2019 in Review
Site #1. 4/4 articles posted. Hit my goal. Also, the site’s coming back up in terms of traffic. The big reason for the recovery is tech related. Less crashes. New server. Site #2 No articles posted. Why? Well, I adjusted my goal a bit for this. Instead of having it a copy-cat version of site…
Books & Thoughts of 2018
So, 2018 wasn’t a highly productive month in terms of book reading. I didn’t finish 5 books… and jumped into some others. And as much as I love reading and always have some bookaroo, I do have a love-hate relationship. More on that later. Here are the books I read and finished. In chronological order. …
Goals for December 2018 in Review
Site #1. Recovery! After low traffic, site 1’s back up, not crashing and doing somewhat well. And the goal? Out of the promised 4 articles, I have 7. Site #2. Traffic’s down a bit but that’s understandable. Site #1 has holiday related content that makes traffic spike around December to February. And goals? 2/4 published….
Goals for November 2018 in Review
Site #1. So, it was pretty awful. You can tell by the screenshot below. The site was down for a day and 1/2. I even mentioned that in the previous post: November will likely under-perform because the site was down for 1.5 days. But, we’ll see. So, why’s the site underperforming so consistently? Post after…
The Best Copywriting Books – My Top 5 for 2018
What if your writing could smack a reader across the face? Literally, have a hand extend out of their screen… and “WHACK.” And then, have them send you money? Well, that’s copywriting for you. Copywriting is salesmanship in print. You use words to get someone to take action. And with copy and advertising, that’s likely…