Site #1. 4/4 articles posted. Hit my goal. Also, the site’s coming back up in terms of traffic. The big reason for the recovery is tech related. Less crashes. New server. Site #2 No articles posted. Why? Well, I adjusted my goal a bit for this. Instead of having it a copy-cat version of site…
Books & Thoughts of 2018
So, 2018 wasn’t a highly productive month in terms of book reading. I didn’t finish 5 books… and jumped into some others. And as much as I love reading and always have some bookaroo, I do have a love-hate relationship. More on that later. Here are the books I read and finished. In chronological order. …
Goals for December 2018 in Review
Site #1. Recovery! After low traffic, site 1’s back up, not crashing and doing somewhat well. And the goal? Out of the promised 4 articles, I have 7. Site #2. Traffic’s down a bit but that’s understandable. Site #1 has holiday related content that makes traffic spike around December to February. And goals? 2/4 published….
Goals for November 2018 in Review
Site #1. So, it was pretty awful. You can tell by the screenshot below. The site was down for a day and 1/2. I even mentioned that in the previous post: November will likely under-perform because the site was down for 1.5 days. But, we’ll see. So, why’s the site underperforming so consistently? Post after…
The Best Copywriting Books – My Top 5 for 2018
What if your writing could smack a reader across the face? Literally, have a hand extend out of their screen… and “WHACK.” And then, have them send you money? Well, that’s copywriting for you. Copywriting is salesmanship in print. You use words to get someone to take action. And with copy and advertising, that’s likely…
Goals for October 2018 in Review
Site Stuff Site #1. Well, good news. Month on month traffic is up slightly. Also, I hit my goal and added 4 articles to the site. November will likely under-perform because the site was down for 1.5 days. But, we’ll see. I updated the theme on this one a few days ago. Will see if…
Why Use a Laptop Stand & Top 6 Stands to Save Your Neck
If you’re using a laptop and are sitting at a desk, oh yeah. Then, you know the hunched-over contortion you’re making out of your body. Bad for your back. For your posture. Well, bad for many things, but… you can deal with it. Who cares about posture, right? What’s NOT “deal-able” is arching my neck…
Notes from the Book “Triggers: 30 Sales Tools You Can Use”
Not too long ago, I read Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade by Joe Sugarman. So… I figured I’d write up notes for myself to help these triggers stick. And yes, for you, if you’re looking to master marketing and copywriting. Do you…
Goals for September 2018 in Review
So, where do we stand? September was a birthday month. And more socializing than usual. So, I wouldn’t be surprised if I missed my goals. I promised 4 articles per site. Site Stuff Site #1 5 new articles posted. Up from my promised 4. Actually, that’s a bit of a surprise because I’m only reviewing…
AIDA Copywriting Formula: How to Write for Sales & Action.
Hey there, You must be pretty smart since you’re here, reading this. Oh, that might’ve gotten your attention. Actually, I could’ve started the first line in ALL kinds of ways. Compliments. Insults. Shocking secrets. That’s how you start writing the AIDA formula. And that’s why you’re here, right? What is AIDA? Attention. Interest. Desire. Action. AIDA…